Approach:

Acted as creative lead and approvals owner, translating LINE FRIENDS brand guidelines into clear, partner-friendly asset systems. Collaborated closely with licensing, product, legal, and global partners to guide creative direction, review concepts, and ensure brand integrity from initial design through final production.

Deliverables

• Global asset and style guides

• Character artwork systems and expressions

• Partner-facing creative decks and usage guidelines

• Licensed product design assets across categories

• Design feedback and approval documentation for licensees

Impact

Enabled consistent, brand-safe execution across global licensing partners, improving approval efficiency and ensuring scalable adoption of LINE FRIENDS assets across regions and product categories while strengthening overall brand consistency.