Meet your new Senior Designer
Hi! My name is Cherrie and I’m a Senior Creative Lead with over 10 years of work experience. I specialize in Global Brand Licensing — developing asset systems, partner presentations, style guides, and scalable design solutions for character & entertainment brands.
What I specialized
Lead creative strategy for licensed and original character merchandise.
Build brand identity through cohesive style guides and branding decks.
Design across categories: baby products, mobile accessories, F&B campaigns, and home goods.
Manage product production from concept development to final approvals.
Collaborate with global teams to ensure high-quality production and consistent brand alignment.
Brands and Partners I’ve Worked With
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Over 8 years of Designer Experience
Global Licensing, Product Production, and Social Marketing
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Creative Lead for Global IPs & Brand Partnerships
Developed scalable asset systems, style guides, and partner-facing materials for licensing and brand collaborations.
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Brand Guardian Bridging Creativity, Business, and Partners
By managing approvals, protecting character integrity, and aligning design with global market needs.
BT21 with JadePurpleBrown
Objective
Create a limited-edition BT21 x JadePurpleBrown travel gear collection that fused the artist’s unique visual style with BT21’s brand DNA, delivering a cohesive OEM product line that supported retail appeal, brand storytelling, and commercial scalability.
Project Highlights
Spongebob Electronics
Objective
Design a brand-safe SpongeBob kids electronics collection as a Nickelodeon licensee, translating the IP into cohesive, retail-ready product designs that maintained character integrity and mass-market appeal.
Mr Toy Boat
Objective
Create an innovative bath toy scooper that functioned as both a storage solution and a floating toy, delivering a kid-friendly boat design with an integrated scooper net to support easy cleanup and extended bath-time play.
